Beginners Guide to Video Marketing on YouTube 2020

If you’re looking for video marketing, Then there is no better place than YouTube. here’s how you do it, video marketing on YouTube.

Let’s talk about YouTube. YouTube is the second most visited website on the internet. with over a billion users. Chances are we’ve all spent a wasted afternoon watching one silly music or dog video after another.

It has always been a source of entertainment but it also claims to be the best source for marketing. Not only is your audience on YouTube, but as the internet’s second-largest search engine, YouTube helps to improve your SEO and brand appearance. YouTube allows marketers to offer unique content that’s easy for viewers to utilize and share.

All the marketers plan to add YouTube over (48%) of their marketing strategy to grow their business.


  • 80 out of 100 web users watch YouTube videos

  • YouTube is the second most visited website on the Internet

  • 1B hours being watched each day on YouTube, Video used by marketers has increased by 7% from previous years—and this rise is expected to continue.

Here’s how to do that.

Step 1. Create a YouTube channel for Business

Before making videos, you’ll need to set up your YouTube channel first for your Video marketing on YouTube. If you know YouTube is own by Google so you can also sign-in YouTube with your Google account.

Create a Google account for business because when you’re creating a business account multiple users can access your channel. To get better results on your business channel you’ll need more than a single user to handle your channel.


To create a business account click on “Create account” then you’ll see popup menus select “To manage my business” and click on “Next”. After creating a business account, you’ll have to create a business YouTube channel.

To get started visit YouTube and login with your Google account, Customize your channel, start by channel icon, and channel art picture.


Also, complete you about section, by filling appropriate details about your brand channel. Write a great description of your brand channel and contact details for your audience.

Step 2. YouTube Video Types

Creators should always keep in mind what they’re filming, before filming a video you need to know there are types of videos. You can make videos based on user’s preferences and interests.

10 Types of video content you can create here’s the list.

  1. YouTube Live Gaming

  2. Video Blogs (Vlogs)

  3. Behind The Scene (BTS)

  4. Interviews

  5. Unboxing / Product Reviews

  6. Explainer VIdeos

  7. Best-Of Videos

  8. How-To Videos

  9. 360 Degree Content

  10. Testimonials












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